Drew Eric Whitman-(a.k.a. "Dr. Direct (TM)")-has been teaching consumer psychology to audiences worldwide for over 30 years. He's created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.