Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including
The Elusive Fan,
High Visibility, and
Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations.
Ben Shields is Lecturer in Managerial Communication at the MIT Sloan School of Management. He previously served as Director of Social Media and Marketing at ESPN. He is coauthor of
The Elusive Fan and has written many articles and book chapters on sports media and marketing.
Adam Grossman is Founder and President of Block Six Analytics. He has worked with a number of sports organizations-including the Minnesota Timberwolves, Washington Capitals, and SMG @ Solider Field-to enhance their corporate sponsorship and enterprise marketing capabilities.
For more information about The Sports Strategist, including exclusive content, go to www.thesportsstrategist.com.