"JEFFREY GITOMER (Charlotte, NC) is founder and president of Business Marketing Services, a consulting and training firm that works with clients to improve their sales performance and customer service. He is the author of the nationally syndicated column ""Sales Moves"" and the acclaimed book, The Sales Bible.
RON ZEMKE (Minneapolis, MN) is a highly successful business writer, a senior editor of Training magazine, and a sought-after consultant whose clients include Ford Motor Company, Microsoft, and Motorola. He is the author or co-author of more than 20 books, including Delivering Knock Your Socks Off Service (AMACOM) and Tales of Knock Your Socks Off Service (AMACOM)."