Bücher von Jillian Farquhar

JILLIAN DAWES FARQUHAR is is Professor of Marketing Strategy at the University of Bedfordshire, UK. She has extensive experience of consulting for major financial services providers and is Editor of the International Journal of Bank Marketing.

ARTHUR MEIDAN is Emeritus Professor of Marketing at Sheffield University Management School, UK. He has lectured, consulted and taught extensively on bank and insurance marketing throughout the world. He has also published widely and currently serves on the editorial board for both the International Journal of Bank Marketing and the Journal of Financial Services Marketing.