Bücher von Mary J. Cronin

About the Editor Dr. Mary J. Cronin is Professor of Management at Boston College, and a strategic adviser to Mainspring Communications. One of the world's leading experts on electronic commerce, Dr. Cronin consults on information management and networking strategy for Fortune 500 companies, and is a featured columnist for Fortune magazine. She is a frequent lecturer on online business issues and the author of numerous articles and books on the subject. The author of numerous articles and books about electronic commerce, Dr. Mary J. Cronin is Professor of Management in the Department of Operations and Strategic Management at the Carroll School of Management, Boston College.