Bücher von Michael Silverstein

MICHAEL J. SILVERSTEIN is a Senior Vice President and head of the Consumer and Retail practice of The Boston Consulting Group. GEORGE STALK JR. is a Senior Vice President, head of The Boston Consulting Group's Innovation and Marketing initiatives, and comanager of BCG's Toronto office. He is the coeditor of Perspectives on Strategy from The Boston Consulting Group and coauthor of the critically acclaimed Competing Against Time and Kaisha: The Japanese Corporation.