Pedro B. Ortiz was Deputy Mayor in charge of strategic planning and the General Director of urban and regional planning for the City-Region of Madrid when he introduced a metropolitan growth methodology in 1996: the Metro Matrix system. This plan was highly successful in controlling and monitoring the city's explosive growth in a sustainable manner. As a Senior Urban Planner at the World Bank, Mr. Ortiz has developed similar metropolitan-regional projects in Tunis, Mexico City, Cairo, Nairobi, Dar es Salaam, Amman, Colombo, Accra, Kingston, Barranquilla, Cartagena, Santa Marta, Bogota, Istanbul, N'Djamena, Kampala, Baku, Monrovia, Ado-Ekiti, Kigali, Mombasa, Lekhnath, and Manila.
He is a Vice President and member of the Board of Directors of the INTA International Urban Development Association, and as such advises both planners and government officials in countries around the world on development issues. Mr. Ortiz was the founder of IRU Madrid, an urban planning consulting firm, and founder and Director of the Master's Program of Urban Studies at the Universidad Rey Juan Carlos, Madrid.