Bücher von Robert N. Lussier

Robert N. Lussier, PhD, is a professor of management at the birthplace of basketball, Springfield College in Springfield, Massachusetts, where more than one-third of the students compete in 27 intercollegiate athletic teams. He has taught sport management students for more than 15 years. David C. Kimball is a professor of management and director of the sport management program at Elms College in Chicopee, Massachusetts. He teaches sport management and sport marketing courses and coaches and supervises Maccabi athletes each summer. He has an expansive network of friends and acquaintances in the sport management field; many of the case studies in this book arose from these relationships.