Bücher von Serge Timacheff

Serge Timacheff is "ambassador" for the Garrigan Lyman Group in Seattle, a branding and marketing communications/creative services firm where he provides brand development, name development, and strategic communications counsel for a variety of companies seeking to build or expand brands on the Internet. His clients include new startups. Fortune 500 companies such as AT&T and Microsoft, the Desmond Tutu Peace Trust (in Capetown, South Africa), and Perrotti Informatica, a major IT integrator and consultancy in Sao Paulo, Brazil. In addition to providing comprehensive, process-based branding and strategic marketing services with The Garrigan Lyman Group, he is also building a global partnership of brand and creative service firms, and frequently lectures on technology and brand-development topics throughout the U.S. and the world. A former Senior Editor at InfoWorld magazine, he worked over five years with literally hundreds of technology companies launching products and services and is the author of hundreds of articles on a variety of topics, both in technology and general interest areas. He has appeared in a variety of media, including being a guest on The Joan Rivers Show, Computer Chronicles, and CNBC and has published/broadcast hundreds of interviews with a wide range of business leaders, politicians, and celebrities. Douglas Rand created Brandside Corporation, an image and identity brand consultancy in San Mateo, California in Aug 1999, focusing on companies extending their brands to the Web and technology companies deploying Web brands. Prior to Brandside, he was managing director of Addison Whitney's west coast operations, located in Palo Alto. Rand helped found Addision Whitney in 1991, following various positions in broadcasting and advertising, where he won several awards for news coverage and community involvement while a news director at WEGO/WPEG radio in Concord, NC. Rand frequently speaks before various groups on branding topics, including research applications, brand effectiveness, extendibility, and obsolescence. His wide array of image and identity clients include General Motors, 3M, Microsoft, General Electric, Hunt-Wesson, Nestle, Johnson & Johnson, Hughes Electronics, Hoffman-La Roche, and Epicor, among others. He is responsible for leading projects that resulted in the naming and positioning of a leading HIV therapy, major computer products and automobiles, helping startup firms gain traction with enduring brands, repositioning multi-billion dollar companies or divisions of companies, eliminating multi-brands within a company's portfolio, and scores of others.