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May I Have Your Attention, Please? Chris Hilicki

May I Have Your Attention, Please? von Chris Hilicki

May I Have Your Attention, Please? Chris Hilicki


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Zusammenfassung

What's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business.

May I Have Your Attention, Please? Zusammenfassung

May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story Chris Hilicki

What's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity.

Über Chris Hilicki

CHRIS HILICKI is founder and Vice Chair of Dalmatian Press, one of the most successful children's book companies in the United States. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly. She has appeared on television shows as a featured guest and as a regular reporter with expertise on building brands based on the truth and true stories. Visit www.chrishilicki.com.

Inhaltsverzeichnis

Foreword. Preface. Acknowledgments. Part ONE: Believe in the Brand. Chapter ONE: Everyone Needs a Little Attention, Brands Need a Lot. Chapter TWO: True Confession: Good for the Soul, Great for the Brand. Chapter THREE: Brand-Stand: Your Platform for Success. Chapter FOUR: Bring On the Brand. Part TWO: Build the Brand. Chapter FIVE: Making a Brand Impression. Chapter SIX: Brand Relativity. Chapter SEVEN: Planning for Your Brand. Chapter EIGHT: Getting Results from Your Brand. Chapter NINE: Sustaining the Results You Get from Your Brand. Chapter TEN: Conclusion-Back to You. Notes. Index. About the Author.

Zusätzliche Informationen

GOR008030616
9780471678892
0471678899
May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story Chris Hilicki
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley and Sons Ltd
20050124
240
N/A
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