Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Power of Communication,The Helio Garcia

Power of Communication,The von Helio Garcia

Power of Communication,The Helio Garcia

35.00
Zustand - Wie Neu
Nicht auf Lager
Wie Neu

Power of Communication,The Zusammenfassung

Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively Helio Garcia

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a habitually strategic communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.

Über Helio Garcia

For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school's awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU's Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU's Master's in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master's in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.

Inhaltsverzeichnis

Foreword xv Introduction: Leadership, Discipline, and Effective Communication xxv PART I: Leadership and Communication: Connecting with Audiences Chapter 1: Words Matter 1 Chapter 2: Taking Audiences Seriously 23 Chapter 3: Words Aren't Enough 55 Chapter 4: Speed, Focus, and the First Mover Advantage 75 Chapter 5: Initiative, Maneuver, and Disproportionality 105 PART II: Strategy and Communication: Planning and Execution Chapter 6: Goals, Strategies, and Tactics: Preparing and Planning 123 PART III: Building Skills: Getting Good at Communicating Well Chapter 7: Performance: The Physicality of Audience Engagement 159 Chapter 8: Content: Word Choice, Framing, and Meaning 185 Chapter 9: Audiences: Attention, Retention, and How Hearts and Minds Work 207 Chapter 10: Putting It All Together: Becoming a Habitually Strategic Communicator 233 Appendix: Warfighting Principles for Leadership Communication 251 Endnotes 263 Index 281

Zusätzliche Informationen

GOR013548673
9780132888844
013288884X
Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively Helio Garcia
Helio Garcia
Gebraucht - Wie Neu
Gebundene Ausgabe
Pearson Education (US)
20120524
336
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.