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Marketing Management in Practice John Williams

Marketing Management in Practice von John Williams

Marketing Management in Practice John Williams

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Zusammenfassung

Includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. This title is co-written by the CIM Senior Examiner for the Marketing Management in Practice module.

Marketing Management in Practice Zusammenfassung

Marketing Management in Practice: 2003-2004 John Williams

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. It is co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Marketing Management in Practice Bewertungen

The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College

Über John Williams

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

Inhaltsverzeichnis

Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Undertaking CIM Assignments and the Integrative Project; Sample exam questions and answers; Answers and debriefings: Curriculum information; Index.

Zusätzliche Informationen

GOR004239075
9780750659604
0750659602
Marketing Management in Practice: 2003-2004 John Williams
John Williams
CIM Workbooks S.
Gebraucht - Gut
Broschiert
Taylor & Francis Ltd
20030701
288
N/A
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