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The Fundamentals of Interactive Design Michael Salmond (Florida Gulf Coast University, USA)

The Fundamentals of Interactive Design von Michael Salmond (Florida Gulf Coast University, USA)

The Fundamentals of Interactive Design Michael Salmond (Florida Gulf Coast University, USA)

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Zusammenfassung

Examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. This title takes a snapshot of the essential areas of digital design and introduces the reader to their importance.

The Fundamentals of Interactive Design Zusammenfassung

The Fundamentals of Interactive Design Michael Salmond (Florida Gulf Coast University, USA)

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

The Fundamentals of Interactive Design Bewertungen

The Fundamentals of Interactive Design is a fantastic entree into the field of Interactive Design. Ambrose and Salmond have created a timely, and nearly timeless text (relative to the speed by which things are rendered obsolete in digital media) that is thoughtfully organized to provide the beginning designer both the theory and professional skills to succeed. Succinctly pragmatic advice is paired with stunning and diverse examples from all areas of interactive design, making for a wonderful sourcebook for anyone looking to test their skills in this emerging form of design communication. * Jess Larson, Professor of Studio Art, University of Minnesota, Morris, USA *
A well written book that should be useful for our students to understand what is required to produce a user driven piece of interactive design. -- Andy Ellison, Nottingham Trent University, UK

Über Michael Salmond (Florida Gulf Coast University, USA)

Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Inhaltsverzeichnis

Chapter 1: Interactive Design as a discipline What is interactive design? What does an interactive designer do? Interview: Darrell Wilkins, creative director The design document Using new technology Case study: Kaiser Chiefs' website Project: Create concepts and storyboards Chapter 2: Ideas, prototypes and experiences Where do ideas come from? Influences and the creative process The medium informs the design Emotional attachment to the product Designing experiences Interview: Lydia Swangren, UX designer Case study: Multi-platform delivery Project: Engage through interactivity Chapter 3: The industry process The pitch Interview: David Burrows, design consultant Art direction and aesthetic Case study: WrestleMania viral campaign Project: Create a campaign pitch Chapter 4: Audience, usability and testing Design for the audience Usability in design: rules and principles Usability and content Usability and visual communication Usability testing Interview: Trevor May, mobile designer Case study: Glastonbury app Project: Create an interactive promotion Chapter 5: Motion graphics and shareable media Motion and interactivity Augmented reality Video and motion graphics Interview: Krystal Schultheiss, motion graphics developer The video production process Viral videos Social media Interview: Steve Smith, senior developer Case study: pq-eyewear website Project: Create a campaign for a TV series Chapter 6: Games Computer games Games as an interactive medium Interview: Pete Everett, advergame designer Case study: Coca-Cola Open the Games Project: Create an advergame

Zusätzliche Informationen

CIN2940411867VG
9782940411863
2940411867
The Fundamentals of Interactive Design Michael Salmond (Florida Gulf Coast University, USA)
Michael Salmond (Florida Gulf Coast University, USA)
Fundamentals
Gebraucht - Sehr Gut
Broschiert
Bloomsbury Publishing PLC
20130304
200
N/A
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