(IM) Power Of The Phone Pat. Cochrane
Using the phone to generate extra business is not the same as teleselling. It does not have to be done eight hours a day, five days a week. It is easier than that. This practical guide aims to outline the best and easiest techniques used by telephone selling professionals, which managers can learn to use and apply to their own business situation. This guide aims to show the reader how calls should be handled for the best results, when to write and when to phone, how to manage telephone contact successfully, how to make it easy for your customers to contact you, how to use a telecontact team, and how to get the best out of your staff. It is designed for managers who feel that they could be doing more to save time and generate extra business, or who are responsible for staff who use telephone contact in their jobs.