Do you know what job you want to do? Thinking about what you enjoy most at school can help you work out which career path to follow, as the skills required for media are transferable to many different careers. Each book in this series gives details of 12 jobs, including the personal characteristics and qualifi cations you will need, a job description and a comment from a professional. For example, if you are good at media you will have excellent communication skills. You might also have the ability to criticise and analyse ideas. These qualities will help you if you want to be a: programme researcher media planner runner TV producer-director advertising account executive broadcast journalist information offi cer screenwriter magazine features editor assistant film editor TV presenter or social-media strategist. Get an idea of a range of media-related occupations and find out how to follow the career you want. The earlier you check out your options, the better prepared you will be to put your media skills to good use as you earn a living in the future.