Gormiti is the number 1 boys brand in Europe and the fastest growing boys property in the UK, thanks to its highly collectible action figures and trading cards. "The Gormiti Animated Series", launched in September 2009 on NickToons, is airing daily. Each episode has drawn 1 million viewers in Italy alone. Giochi Preziosi and Marathon have launched a strong marketing campaign to support the brand. Gormiti is the 3rd most TV-advertised toy brand in 2009. "Gormiti" follows the story of four ordinary kids who discover a secret portal to the amazing world of Gorm. Harnessing the power of nature, Nick, Toby, Jessica and Lucas transform into superheroes to defend Gorm from evil forces! This first-ever Gormiti annual features non-stop action with great stories from the TV programme, challenging puzzles, fun activities, and informative profiles on the characters and the world of Gorm.