Bücher von Brad VanAuken

Brad VanAuken is President of Brandforward Inc, a leading brand management consultancy. With more than 20 years` experience in marketing, previous appointments include Vice President of Marketing at Element K (one of the world`s leading e-learning companies) and Director of Brand Management & Marketing at Hallmark Cards where he was responsible for the market positioning of all North American brands. During his tenure, Hallmark`s market position rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. Recognized as one of the world`s leading experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at some 30 major conferences a year, he writes extensively for the business press and academic journals and is quoted in numerous publications. Brandforward`s highly acclaimed Cyberbranding Study #153 has received worldwide recognition as addressing the questions most often asked by marketing executives about building and leveraging brands online.