GEORGE P. MOSCHIS is Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology program faculty. An internationally recognized authority on marketing to older adults, Dr. Moschis is the author of several books and more than 100 peer-reviewed articles and papers. He has been a consultant to leading corporations and government agencies throughout the country and abroad, a frequent speaker at business forums, and a contributor to various consumer and trade publications.
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