In this new, revised, and updated edition, Lemert continues the narrative that made Social Things a best seller among sociologists and a favorite among students. In an entirely new chapter, he opens the sociological imagination to new global realities - a topic much debated by sociologists today. What they and politicians call globalization is lived by people all over the world who seek and often fail to find a better life. The new chapter, called Global Methods, shows just how both practical and professional sociologies - apart from sharing so much in common - share also the necessity of rethinking the methods by which people figure out what globalization means in their lives.