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International Retail Marketing Christopher Moore (University of Virginia, Charlottesville, VA, USA)

International Retail Marketing von Christopher Moore (University of Virginia, Charlottesville, VA, USA)

International Retail Marketing Christopher Moore (University of Virginia, Charlottesville, VA, USA)

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Zusammenfassung

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

International Retail Marketing Zusammenfassung

International Retail Marketing: A Case Study Approach Christopher Moore (University of Virginia, Charlottesville, VA, USA)

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

International Retail Marketing Bewertungen

'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail

Über Christopher Moore (University of Virginia, Charlottesville, VA, USA)

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

Inhaltsverzeichnis

List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.

Zusätzliche Informationen

GOR003722474
9780750657488
0750657480
International Retail Marketing: A Case Study Approach Christopher Moore (University of Virginia, Charlottesville, VA, USA)
Christopher Moore (University of Virginia, Charlottesville, VA, USA)
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
20040626
280
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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