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Effective Small Business Management Norman M. Scarborough

Effective Small Business Management von Norman M. Scarborough

Effective Small Business Management Norman M. Scarborough

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Zusammenfassung

For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.

Effective Small Business Management Zusammenfassung

Effective Small Business Management: International Edition Norman M. Scarborough

Discover how to successfully launch and manage a small business.

Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business.

This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

Inhaltsverzeichnis

Section 1: The Challenge of Entrepreneurship
Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Section 2: Building the Business Plan: Beginning Considerations
Chapter 2: Strategic Management and the Entrepreneur
Chapter 3: Choosing a Form of Ownership
Chapter 4: Franchising and the Entrepreneur
Chapter 5: Buying an Existing Business
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3: Building a Business Plan: Financial Issues
Chapter 7: Creating a Solid Financial Plan
Chapter 8: Managing Cash Flow
Section 4: Building a Business Plan: Marketing Your Company
Chapter 9: Building a Guerrilla Marketing Plan
Chapter 10: Creative Use of Advertising and Promotion
Chapter 11: Pricing and Credit Strategies
Chapter 12: Global Marketing Strategies
Chapter 13: E-Commerce and Entrepreneurship
Section 5: Putting the Business Plan to Work: Finding Financing
Chapter 14: Sources of Equity Financing
Chapter 15: Sources of Debt Financing
Section 6: Location and Layout
Chapter 16: Location, Layout, and Physical Facilities
Section 7: Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17: Supply Chain Management
Chapter 18: Managing Inventory
Section 8: Managing People: A Company's Most Valuable Resource
Chapter 19: Staffing and Leading a Growing Company
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
Chapter 20: Management Succession and Risk Management Strategies in the Family Business
Chapter 21: Ethics and Social Responsibility: Doing the Right Thing
Chapter 22: The Legal Environment: Business Law and Government Regulation

Zusätzliche Informationen

GOR007002942
9780132378154
0132378159
Effective Small Business Management: International Edition Norman M. Scarborough
Norman M. Scarborough
Gebraucht - Sehr Gut
Broschiert
Pearson Education (US)
20110526
888
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.