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Survival @ E-speed Peter Morath

Survival @ E-speed von Peter Morath

Survival @ E-speed Peter Morath


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Zusammenfassung

This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change.

Survival @ E-speed Zusammenfassung

Survival @ E-speed: Transformation guide fro profitable internet and mobile commerce Peter Morath

This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change. Part one assesses customer expectations and the issues and threats that e-competition has created for business. Part two examines emerging best practices and outlines what should be in place for a high-performing click and mortar enterprise. Part three outlines how to transform enterprises using step-by-step processes.

Über Peter Morath

Peter Morath is an e-business expert with American Management Systems, working on strategy consulting for customer care & billing, customer value management and electronic commerce for telecom operators and financial institutions. He previously worked for Siemans and Actis on the development of banking software. He is the author of success @e-business which sold over 4000 copies within 6 months of publication. Peter is based in Niedernhausen, Germany.

Inhaltsverzeichnis

Part 1 Improve customer e-experience: the challenges for grown-up enterprises; better customer interactions; flexible product and service creation; match your own customer needs; ongoing improvements - drive the changes. Part 2 Strategy for achieving e-speed and optimizing shareholder value: major steps to transform your business to an e-business; portal set-up for maximizing customers' orders; empowered employees for pro-active customer service; value-based business execution - apply the right treatment at the right time. Part 3 Programme for a modernized and quickly adaptable enterprise: your e-business factory; strategy-based execution; business (re) engineering; system development; tools and vendors.

Zusätzliche Informationen

GOR002818198
9780077098384
0077098382
Survival @ E-speed: Transformation guide fro profitable internet and mobile commerce Peter Morath
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
20010901
368
N/A
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