Adriano di Petrillo was born in Parma, Italy, and before launching Dri Dri in July 2010, he lived in New York and managed Art Partner, a leading talent agency for fashion photography and styling. He could never find a good gelato outside of Italy, so he opened his own Chelsea store. Dri Dri Gelato's now has shops in Italy, Bahrain, UAE and Brazil, as well as at Chelsea Farmer's Market in London.