Andy Cunningham played a key role in the launch of the original Macintosh. Since then, she has been an entrepreneur at the forefront of marketing, branding, positioning, and communicating "The Next Big Thing." The founder and president of Cunningham Collective, a marketing and communication strategy firm, she has helped introduce a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and clean tech investing.