Books by Bahriye Goren-Gulek

Bahriye Goren-Gulek is a brand strategy expert with 15 years of global experience, both on the client side with Unilever and on the agency side where she has consulted world class multinationals across the globe. As the former Executive Director Innovation & Strategy at Wallace Church & Co., an award winning branding agency in New York, she has worked with the most talented creative and brand leaders. She is a university lecturer at the graduate and undergraduate level at business schools in New York, Colorado, Singapore and Taiwan.