ABOUT THE AUTHORS

FRED LACHOTZKI (RIGHT) has thirty years of experience as manager, president and nonexecutive director in E e, the USA and the Far East. As a Professor of business policy at Nyenrode University, he has been teaching strategy formulation and execution for many years. He has served or is serving on a number of boards in an executive as well as a non-executive capacity, both nationally and internationally.

ROBERT NOTEBOOM is an independent strategy consultant, prior to which he was Associate Director Customer Value Management at PricewaterhouseCoopers. He is also lecturer for e-Business Strategy at Nyenrode University, the Netherlands.

Both authors have been involved in initiatives to help global companies focus their alignment via 'digital dialogue'. Since its founding in 1998, MeyerMonitor, a management consulting company dedicated to improving organizational effectiveness, has applied the models and methodol gies on which this book is based in various projects, serving many large multinational companies and generating a wealth of positive research data.

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