Books by Helen Vaid

Helen Vaid is an independent consultant who has been working in the branding and marketing industries for nearly ten years. In her most recent job at Sieglegale, an independent consultancy, she worked with a range of brands such as Procter and Gamble. Twinings and on the Web, Shopsmart. She successfully translated and implemented the brand values of many different products. Branding is her first book.