Books by Ian Bruce, CBE (Professor)

Professor Ian Bruce CBE, is founder and President of the Centre for Charity Effectiveness at City University's Cass Business School and Vice President RNIB. He has spent his career in charities adapting commercial marketing to fit the non-profit world and was the first charity Chief Executive to be made a Companion of the Chartered Institute of Management, and to be given the Outstanding Achievement Awards of both the National and UK Charity Awards.