John A. Quelch is dean, vice president and distinguished professor of inter national management at the China Europe International Business School (CEIBS). He was formerly senior asso ciate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Coun cil on Foreign Relations, and a fellow of the Royal Geographical Society.
Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Asso ciation for Consumer Research.