Lance Lunsford serves as senior partner at Groundswell Health, a company he co-founded in Austin, Texas, focusing on strategic communication programs for healthcare organizations. He is a fellow of the American College of Healthcare Executives and serves on the board of the Central Texas chapter.

Lunsford started his career in journalism as a reporter before becoming city editor of a major West Texas daily newspaper at age 24. Lunsford was the first to produce and implement digital content features at multiple newspapers between 2003 and 2007. He later began his own digital marketing firm, introducing small businesses into the digital realm with access to online streaming video for augmented web exposure.

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