Marty Parkeris the founder, chairman, and CEO of the executive search and cultural assessment fi rm Waterstone Human Capital. In 2005, he founded the annual program, "Canada's 10 Most Admired Corporate Cultures", which recognizes best-in-class organizations for creating cultures that have helped them enhance performance and sustain a competitive advantage. Parker also publishes a regular newsletter called The Waterline: Highs and Lows in Leadership and Corporate Culture, which can be found online at www.waterstonehc.com.