Books by Philip Hesketh

Philip Hesketh is a psychology graduate who followed a highly successful sales career at Procter & Gamble. In 1986 he was creator, Managing Partner and New Business Director of Advertising Principles, an advertising agency that has grown into a multi-million pound business. Having spent his entire working life studying and practicing persuasion and influence, Philip is now a speaker on 'The Psychology of Persuasion'. He mixes thought-provoking, well-researched, persuasive techniques with his own highly entertaining, unique brand of humour. The result? Audiences leave Philip's events inspired and better informed on how buying, selling, persuading and influencing actually work.