This work aims to act as a hands-on introduction to the e-business. It provides planning and implementation tips for anyone considering utilizing the business potential of the web. Topics covered include online marketing, analyzing web technologies and web-site design.
The E-business evolution Summary
The E-business evolution: Living and Working in an Interconnected World by Daniel Amor
Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
Planning for e-business: back office systems, technology choices, ISPs, and architecture.
Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.
About Daniel Amor
Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
Table of Contents
I. THE FOUNDATION. 1. INTRODUCTION TO INTERNET BUSINESS. Being Online. Defining E-business. Reasons for Going Online. Differentiating between E-business Categories. Using the New Paradigm of E-business. 2. PREPARING THE ONLINE BUSINESS. Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Driving Business Process Re-engineering. Designing, Developing, and Deploying the System. 3. SELECTING THE TECHNOLOGY. Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-business Applications. 4. AVOIDING LEGAL ISSUES. Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site. 5. MARKETING STRATEGIES ON THE WEB. Internet Marketing Technologies. Web-Design. Attracting Visitors to your Site. Virtual Societies. Localization. Promoting Your E-business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP. II. E-BUSINESS APPLICATIONS. 6. SEARCH ENGINES AND PORTALS. Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites, the New All-in-One Mega Web Sites. 7. SHOPPING AND ORM SOLUTIONS. Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Operational Resources Management. Joining the Shopping and the ORM Solution. 8. INTERACTIVE COMMUNICATION EXPERIENCES. The Basics. Moderating Online Meetings. Internet Chat Solutions. Internet-based Trainings. III. INTERNET TECHNOLOGIES. 9. COMPARING WEB TECHNOLOGIES. Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript. 10. SECURITY ON THE INTERNET. Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security. 11. DEALING WITH JAVA. Introducing Java. Java Foundation Classes. JINI. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing. 12. IMAGING ON THE INTERNET. Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging. 13. PAYING VIA THE NET. The Payment Business. Post-paid Payment Systems. Instant-paid Payment Systems. Pre-paid Payment Systems. Comparing Payment Technologies. The Future of Payment. IV. THE PRESENT FUTURE. 14. THE OPEN SOURCE COMMUNITY. Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future. 15. PERVASIVE COMPUTING. Internet Services. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing. 16. BEYOND PERVASIVE COMPUTING. Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact. A GLOSSARY OF E-BUSINESS TERMS. B EXAMPLE INTERNET BUSINESS ARCHITECTURE. @AHEADS = The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future. C USEFUL WEB ADDRESSES. Business. Comics. Computers. Fun. Hacking Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development. SUBJECT INDEX.
Additional information
GOR004725133
9780130851239
013085123X
The E-business evolution: Living and Working in an Interconnected World by Daniel Amor
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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