The Creative Economy by John Howkins

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The Creative Economy by John Howkins

Regular price $19.49
Condition - very good
4 in stock
Regular price $19.49
Condition - very good
4 in stock

Part of Penguin Business S series

Summary

The British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.

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The Creative Economy by John Howkins

What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include Understanding Television, Mass Communications in China and New Technologies, New Policies.
SKU GOR002544338
ISBN 13 9780713994032
ISBN 10 0713994037
Title The Creative Economy
Author John Howkins
Series Penguin Business S
Condition very good
Binding type Hardback
Publisher Penguin Books Ltd
Year published 2001-06-28
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us