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Reaching Audiences Julia Knight (University of Sunderland)

Reaching Audiences By Julia Knight (University of Sunderland)

Reaching Audiences by Julia Knight (University of Sunderland)


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Summary

Looks at the usually invisible branch of moving image distribution. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.

Reaching Audiences Summary

Reaching Audiences: Distribution and Promotion of Alternative Moving Image by Julia Knight (University of Sunderland)

Through a series of case studies, this book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital 'revolution' has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.

Reaching Audiences Reviews

'(an) important assessment of distribution outside the mainstream.' - E. Anna Claydon, Journal of British Cinema and Television

About Julia Knight (University of Sunderland)

Julia Knight is a reader in media and cultural studies at the University of Sunderland.

Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire and a member of the Exploding Cinema collective.

Table of Contents

Foreword by Geoffrey Nowell-Smith Introduction: So Much More than Meets the Eye Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers' Co-op Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-op Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga Chapter 7: Understanding Distribution

Additional information

NLS9781841501574
9781841501574
1841501573
Reaching Audiences: Distribution and Promotion of Alternative Moving Image by Julia Knight (University of Sunderland)
New
Paperback
Intellect Books
2012-01-15
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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