Consumer Behaviour by Michael R Solomon
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.SKU | Unavailable |
ISBN 13 | 9780130890597 |
ISBN 10 | 0130890596 |
Title | Consumer Behaviour |
Author | Michael R Solomon |
Condition | Unavailable |
Binding type | Hardback |
Publisher | Pearson Canada, Toronto |
Year published | 2001-08-16 |
Number of pages | 680 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | Unavailable |