Consumer Behaviour by Michael R Solomon

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Consumer Behaviour by Michael R Solomon

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Consumer Behaviour by Michael R Solomon

For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
SKU Unavailable
ISBN 13 9780130890597
ISBN 10 0130890596
Title Consumer Behaviour
Author Michael R Solomon
Condition Unavailable
Binding type Hardback
Publisher Pearson Canada, Toronto
Year published 2001-08-16
Number of pages 680
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable