Everything You Need to Know About Marketing
Summary
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Everything You Need to Know About Marketing by Patrick Forsyth
The author explains everything the reader needs to know in order to understand the true function of marketing. This includes such topics as, how a marketing plan is implemented, the techniques of promotion, advertising and selling, the concepts, practices, principles and jargon of marketing, the balance of science and art in marketing, retaining customers and attracting new ones and how to be a successful marketer. The book is illustrated throughout with cartoons and humorous quotes and features a quiz for readers to assess their potential as marketing directors. The author, Patrick Forsyth is a director of Marketing Improvements Learning Ltd, one of the UK's leading marketing consultancies. He lectures on a wide variety of marketing topics and is the author of many best-selling books on sales and marketing.SKU | GOR005623205 |
ISBN 13 | 9781850919452 |
ISBN 10 | 1850919453 |
Title | Everything You Need to Know About Marketing |
Author | Patrick Forsyth |
Condition | very good |
Binding type | Paperback |
Publisher | Kogan Page Ltd |
Year published | 1989-02-01 |
Number of pages | 150 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |