Everything You Need to Know About Marketing by Patrick Forsyth

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Everything You Need to Know About Marketing by Patrick Forsyth

Regular price $16.99
Condition - very good
3 in stock
Regular price $16.99
Condition - very good
3 in stock
Summary

Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

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Everything You Need to Know About Marketing by Patrick Forsyth

The author explains everything the reader needs to know in order to understand the true function of marketing. This includes such topics as, how a marketing plan is implemented, the techniques of promotion, advertising and selling, the concepts, practices, principles and jargon of marketing, the balance of science and art in marketing, retaining customers and attracting new ones and how to be a successful marketer. The book is illustrated throughout with cartoons and humorous quotes and features a quiz for readers to assess their potential as marketing directors. The author, Patrick Forsyth is a director of Marketing Improvements Learning Ltd, one of the UK's leading marketing consultancies. He lectures on a wide variety of marketing topics and is the author of many best-selling books on sales and marketing.
SKU GOR005623205
ISBN 13 9781850919452
ISBN 10 1850919453
Title Everything You Need to Know About Marketing
Author Patrick Forsyth
Condition very good
Binding type Paperback
Publisher Kogan Page Ltd
Year published 1989-02-01
Number of pages 150
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us