Cart
Free Shipping in Australia
Proud to be B-Corp

Survival @ E-speed Peter Morath

Survival @ E-speed By Peter Morath

Survival @ E-speed by Peter Morath


$18.99
Condition - Very Good
Only 1 left

Summary

This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change.

Survival @ E-speed Summary

Survival @ E-speed: Transformation guide fro profitable internet and mobile commerce by Peter Morath

This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change. Part one assesses customer expectations and the issues and threats that e-competition has created for business. Part two examines emerging best practices and outlines what should be in place for a high-performing click and mortar enterprise. Part three outlines how to transform enterprises using step-by-step processes.

About Peter Morath

Peter Morath is an e-business expert with American Management Systems, working on strategy consulting for customer care & billing, customer value management and electronic commerce for telecom operators and financial institutions. He previously worked for Siemans and Actis on the development of banking software. He is the author of success @e-business which sold over 4000 copies within 6 months of publication. Peter is based in Niedernhausen, Germany.

Table of Contents

Part 1 Improve customer e-experience: the challenges for grown-up enterprises; better customer interactions; flexible product and service creation; match your own customer needs; ongoing improvements - drive the changes. Part 2 Strategy for achieving e-speed and optimizing shareholder value: major steps to transform your business to an e-business; portal set-up for maximizing customers' orders; empowered employees for pro-active customer service; value-based business execution - apply the right treatment at the right time. Part 3 Programme for a modernized and quickly adaptable enterprise: your e-business factory; strategy-based execution; business (re) engineering; system development; tools and vendors.

Additional information

GOR002818198
9780077098384
0077098382
Survival @ E-speed: Transformation guide fro profitable internet and mobile commerce by Peter Morath
Used - Very Good
Paperback
McGraw-Hill Education - Europe
20010901
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Survival @ E-speed