The Definitive Business Plan by Richard Stutely

Skip to product information
1 of 1

The Definitive Business Plan by Richard Stutely

Regular price $23.49
Condition - very good
7 in stock
Regular price $23.49
Condition - very good
7 in stock

Part of Financial Times Series series

Summary

A good business plan is the difference between success and not even getting the chance to try. This is the ultimate guide to business planning: whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

The Definitive Business Plan by Richard Stutely

Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.
Praise for The Definitive Business Plan: "Truly a practical guide to better business planningThe book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist "If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist "This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd "A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

Businessman and authorRichard Stutely has unique insight to strategic and operational planning on both sides of the funding desk reviewing, preparing and using plans. He has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. More recently as managing director of multinational technology companies he has handled business planning focused on exploiting rapid change.

His books include The Economist Guide to Economic Indicators (published in America as The Economist Guide to Global International Indicators), which helps the reader understand the wider environment for business, and The Economist Numbers Guide (published in several languages), which covers nearly all quantitative decision-making techniques for business. He has been interviewed in newspapers and on radio and television around the world and he has also written extensively for publications such as The Economist, The Accountant and The Banker. He also gives presentations on business planning to MBA students.

SKU GOR001381795
ISBN 13 9780273659211
ISBN 10 0273659219
Title The Definitive Business Plan
Author Richard Stutely
Series Financial Times Series
Condition very good
Binding type Paperback
Publisher Pearson Education Limited
Year published 2001-12-14
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us