Grange Hill Goes Wild by Robert Leeson

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Grange Hill Goes Wild by Robert Leeson

Regular price $28.99
Condition - very good
1 in stock
Regular price $28.99
Condition - very good
1 in stock
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Part of Lions S series

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Grange Hill Goes Wild by Robert Leeson

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed dos and don'ts for everything from market segmentation to R&D to executive leadership. You'll discover how to refocus your entire organization around common goals and a common brand promise.restore brand relevance based on a profound knowledge of your customers.and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a plan to win, and execute on it> Revitalize your brand, in six steps Learn how to.
  • Refocus Your Entire Organization>
  • Restore Your Brand's Relevance>
  • Reinvent Your Brand Experience>
  • Reinforce an End-to-End Results Culture>
  • Rebuild Brand Trust>
  • Realize Global Alignment>
SKU GOR004783450
ISBN 13 9780006718123
ISBN 10 0006718124
Title Grange Hill Goes Wild
Author Robert Leeson
Series Lions S
Condition very good
Binding type Paperback
Publisher HarperCollins Publishers
Year published 1980-11-27
Number of pages 128
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us