Written in a clear, accessible and lively style, this text offers a comprehensive introduction as well as a practical guide to the planning, implementation and presentation of social research. Social research is introduced in a systematic way, following the logical sequence, which a student of the social science would follow in the design and implementation of a research project. The material is presented in a direct and humourous style, and the emphasis is on explanation with no assumption made about the reader's background in research issues.