Corporate Strategy in Construction
Summary
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Corporate Strategy in Construction by Steven Mccabe
This book draws together the main elements of strategic management theory and considers their relevance to contemporary practice in construction. It helps students understand what corporate strategy involves and how it is possible to develop a proactive approach to the management of key organisational resources that are essential to attain objectives. Understanding of the importance of strategic management has developed rapidly in the past decade. Recent economic events have shown that all organisations must continually reassess their approach to achieving intended objectives, especially improvement in customer focus. The construction industry is no different. Construction employers require graduates who are competent in understanding the basis of strategic management, the range of techniques that will enable the organisation to identify opportunities and threats and respond to rapid change. This book provides an overview of the context in which construction projects are carried out, and the potential methods that exist to conduct strategic analysis and decision-making. By analysing case studies, Corporate Strategy in Construction: Understanding today's theory & practice demonstrates how vital lessons can be learnt from other industries by benchmarking practices and developing alternative ways of delivering value to clients. A key message of the book is that construction organisations can, with a better appreciation of strategic management, increase their potential to innovate and create sustainable competitive advantage.“This new text is a valiant effort by McCabe to present the main theories of corporate strategy and discuss their application to the construction industry—all in 11 chapters (plus a chapter of corporate case examples)” (Construction Management and Economics, 1January 2012)
Steven McCabe, Senior Lecturer in construction management, University of Central England
SKU | Unavailable |
ISBN 13 | 9781405159128 |
ISBN 10 | 140515912X |
Title | Corporate Strategy in Construction |
Author | Steven Mccabe |
Condition | Unavailable |
Binding type | Paperback |
Publisher | Wiley-Blackwell |
Year published | 2010-03-29 |
Number of pages | 336 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | Unavailable |