Corporate Strategy in Construction by Steven Mccabe

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Corporate Strategy in Construction by Steven Mccabe

Summary

This book draws together the main elements of strategic theory and relates them to contemporary construction. It will help students understand what strategic management involves and how it is possible to develop a proactive approach to managing of key resources such as people and technology.

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Corporate Strategy in Construction by Steven Mccabe

This book draws together the main elements of strategic management theory and considers their relevance to contemporary practice in construction. It helps students understand what corporate strategy involves and how it is possible to develop a proactive approach to the management of key organisational resources that are essential to attain objectives. Understanding of the importance of strategic management has developed rapidly in the past decade. Recent economic events have shown that all organisations must continually reassess their approach to achieving intended objectives, especially improvement in customer focus. The construction industry is no different. Construction employers require graduates who are competent in understanding the basis of strategic management, the range of techniques that will enable the organisation to identify opportunities and threats and respond to rapid change. This book provides an overview of the context in which construction projects are carried out, and the potential methods that exist to conduct strategic analysis and decision-making. By analysing case studies, Corporate Strategy in Construction: Understanding today's theory & practice demonstrates how vital lessons can be learnt from other industries by benchmarking practices and developing alternative ways of delivering value to clients. A key message of the book is that construction organisations can, with a better appreciation of strategic management, increase their potential to innovate and create sustainable competitive advantage.

“This new text is a valiant effort by McCabe to present the main theories of corporate strategy and discuss their application to the construction industry—all in 11 chapters (plus a chapter of corporate case examples)”  (Construction Management and Economics, 1January 2012)

 

Steven McCabe, Senior Lecturer in construction management, University of Central England
SKU Unavailable
ISBN 13 9781405159128
ISBN 10 140515912X
Title Corporate Strategy in Construction
Author Steven Mccabe
Condition Unavailable
Binding type Paperback
Publisher Wiley-Blackwell
Year published 2010-03-29
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable