The Art Of Innovation
The Art Of Innovation
Regular price
$13.69
Condition - Very Good
3 In stock
Regular price
$13.69
Condition - Very Good
3 In stock
Summary
A guide to managing creativity in a business environment. It demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.
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The Art Of Innovation by Tom Kelley
An inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: The best asset you have is your own brain The first set in building a fresh and creative corporate culture is the willingness to change Collaboration - not isolation - is the key to unleashing creativity Creativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.
On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's... Almost like visiting an IDEO workshop in person. * Wired *
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed. * USA Today *
Tom Kelley has unlocked the magic box of innovation for corporate America. -- Bruce Nussbaum * BusinessWeek *
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed. * USA Today *
Tom Kelley has unlocked the magic box of innovation for corporate America. -- Bruce Nussbaum * BusinessWeek *
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
| SKU | GOR001361630 |
| ISBN 13 | 9781861975836 |
| ISBN 10 | 186197583X |
| Title | The Art Of Innovation |
| Author | Tom Kelley |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2002-03-04 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
