Books by Alan Fairnington

Alan Fairnington has lived and worked on four continents working at a senior level with many of the world's largest companies in a broad range of categories. He has been a close observer of consumer trends and attitudes during his time as a director of one of the world's largest advertising agencies and as a management consultant. Alan has built businesses from the ground up and helped others transform their operations to meet changing economic, cultural and technological change. As a keen sailor, Alan has learned the value of anticipating different sea and weather conditions, then making the right tactical decisions. He sees the business world in the same light.