Books by Fred Dust

Fred Dust is the global design lead for IDEO's Smart Space practice. An architect by training, he is a thought-leader on the design of experiences built on deep understanding of consumer behaviours. Independently ranked as one of the most innovative companies in the world, IDEO is the design and innovation firm that created many of the things that you use every day, including the first mouse for Apple, the first laptop computer, and hundreds of other popular products and services.