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Books by Gerald Zaltman

Gerald Zaltman is The Joseph C. Wilson Professor of Business Administration at the Harvard Business School. Lindsay Zaltman is Managing Director of the Pittsburgh office of Olson Zaltman Associates.
How Customers Think By Gerald Zaltman
How Customers Thinkby Gerald Zaltman
Very Good
£11.00
Marketing Metaphoria By Gerald Zaltman
Marketing Metaphoriaby Gerald Zaltman
Very Good
£4.70