Books by James Gregory

Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm. Jim, who has 25 years experience in advertising and branding, is recognized as a leading expert on brand management and credited with developing innovative and objective tools for measuring the power of brands and their impact on a corporation's financial performance. Jim's pioneering work in quantifying the financial benefits of branding has greatly increased brand management's credibility and acceptance among America's business leaders.