Books by Kimmel

Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France and has served as a visiting lecturer at Universite Paris IX-Dauphine (Paris), TEC de Monterrey (Mexico), Universidad de San Andres (Buenos Aires, Argentina), Turku School of Economics (Finland) and the University of Vaasa (Finland). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, commercial rumors, connected marketing and word of mouth.