Books by Leslie de Chernatony (Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor at Aston University, UK)

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy. Malcolm McDonald is Emeritus Professor of Marketing at Cranfield University, UK Elaine Wallace is Lecturer in Marketing at the National University of Ireland, Galway