Books by Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. He is the co-founder of Theta Equity Partners, which focuses on customer-based corporate valuation and is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.

Sarah E. Toms is executive director and co-founder of Wharton Interactive. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for more than a decade, founding companies that built global CRM, product development, productivity management, and financial systems.